Bringing the Outdoors in
Case Study — PLATFORM
Services for the outdoor enthusiasts —
STAY.GOLD DELIVERS
Product Design
Brand Design
Systems Design
Visual Design
Content Design
No.1 — UX/UI DESIGN
No.2 — HOST EXPERIENCE
Desktop Prototype
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Synopsis —
As a world-class digital brand and experience studio, Stay.Gold was approached by Outdoorsy, a leading RV rental platform, with a mandate to craft a design system that would enable them to effortlessly and seamlessly deploy new design modifications across all consumer-facing platforms. Our team set out on a collaborative journey with Outdoorsy, exploring the depths of their brand and design objectives, as well as their platform goals.
The result of this collaboration was the creation of a custom-made design system, which was fully equipped with all the essential elements, such as typography, iconography, page layout, photography, and other visual components. This adaptable and scalable system was crafted with the future in mind, allowing for easy updates and modifications.
Additionally, our team evolved the product design experience for Outdoorsy's host side of the marketplace through extensive user research, testing, and experience design. Our goal was to ensure an intuitive and seamless host experience that was both user-friendly and effortless. Stay.Gold's expertise in product design, user experience design, and systems design was crucial in helping Outdoorsy create and deploy new solutions with lightning speed. Our innovative approach and output streamlined the deployment of design changes, resulting in a more seamless experience for the platform. This project was a cutting-edge endeavor, and our team was proud to play a significant role in its success.
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Date:
2022
Role:
Agency of Record
Duration:
3 months
Delivery:
Product Platform
Design System
No.2 — SYSTEMS DESIGN
Editing at scale