Case Study — INSURANCE

Authentic Insurance approached Stay.Gold with a crucial objective: crafting a robust brand strategy and visual identity to catapult their emergence as a groundbreaking force in the insurance domain. Stay.Gold stepped up to the challenge and delivered with finesse.

Our brand strategy emerged from an insightful workshop with the Authentic founder. This collaborative session yielded three distinct strategic pathways, all revolving around the central theme of community-driven insurance. The first concept championed a revolutionary stance, reclaiming insurance's original ideals and principles. The second direction embodied the spirit of 'progressing together,' while the third centered on the concept of a 'collective.'

Ultimately, the 'revolutionary' notion stood out as the most compelling, forming the bedrock for the subsequent phases of the project. This encompassed the development of the brand's identity and visual aesthetics, user interface and experience design, as well as the creation of essential promotional materials.

We sculpted a distinctive visual mark for the Authentic brand that was both bold and communicative. The emblem portrays a trio of figures embracing each other within a common space, a visual representation of community and connection. This symbol further metamorphosed into a recurring motif, reinforcing the overarching themes of interdependence and camaraderie. The strategic interplay of contrasting elements, complemented by a palette of neutral tones, captures attention and bolsters the required boldness for a transformative player in the insurance sector, all the while retaining an approachable simplicity.

Authentic's demand for a captivating splash site for lead generation was met head-on. We designed a platform that felt unique to the standard conventions of SaaS tech. By incorporating subtle animations, interactive elements, and details, we crafted a site that felt unique in the space, while preserving the essential trustworthiness vital in the market.

Lastly, we constructed and skinned compelling investor decks that equipped Authentic with the tools to establish a firm foothold in the insurance realm as a pioneering and revolutionary contender. These decks fortified an already solid foundation upon which the Authentic brand narrative was constructed.