Case Study — VENTURE CAPITAL

Kevin Hart, a prominent entertainer known for his charisma and energy, required a brand identity that matched his dynamic personality for his various ventures. Stay.Gold was tasked with consolidating Kevin Hart's existing brand ecosystem, under a unified and exciting umbrella brand. Our goal was to create a visually captivating and bold brand identity capable of attracting investors and exciting staking holders.

We did exactly this.

Ladies and Gentleman, meet Hartbeat Ventures.

The Hartbeat Ventures brand identity centered around capturing Kevin Hart's vibrant and energetic essence in a way that felt trustworthy and would remain timeless. We designed a monogram logo for Kevin, a timeless classic fitting for its easy recognition, while emphasizing bold color, dynamic imagery, and engaging interactions. The use of contrast and eye-catching graphics and imagery ensured that the Hartbeat Ventures brand identity conveyed the excitement, boldness and creativity synonymous with Kevin Hart's personality. Through careful curation and brand unification, Kevin’s diverse ventures were streamlined under one cohesive visual identity. Each subsidiary maintained its distinctiveness while adhering to the overarching theme of Hartbeat Ventures, creating a recognizable and unified brand ecosystem.

We developed an engaging web experience consisting of a comprehensive digital showcase of Hartbeat Ventures' various projects and initiatives. This portfolio showcase highlighted the accomplishments and potential of the brand by exhibiting the diversity and vitality of Kevin Hart's ventures.

To accompany Hartbeat Ventures’ digital portfolio, we created engaging and persuasive fund presentations and deckware designed to illustrate the long-term vision and growth opportunities offered by Hartbeat Ventures and reinforce investor confidence.

We laid the necessary foundational groundwork allowing for the successful acquisition of $100 million in Max funding from J.P. Morgan Chase Bank. The combination of a compelling brand story, a strong and cohesive visual identity, and a clear vision for growth and innovation impressed the investors and solidified their confidence in the Hartbeat Ventures brand. This funding will facilitate further growth and innovation within the brand.