Martha Stewart’s LifeOS
Case Study — PLATFORM
Martha Stewart’s Life OS platform provides content and commerce experiences that help make your everyday better.
No.1 — PRODUCT STRATEGY
No.2 — HOLISTIC EXPERIENCE
Services designed for the future —
STAY.GOLD DELIVERS
Brand Strategy
Platform Development
Content Strategy
Product Design
Visual Design
No.3 — SYSTEM DESIGN
No.4 — PRODUCT DESIGN
Product Designers —
Peek under the Hood:
No.5 — CONTENT STRATEGY
No.6 — COMMERCE PLATFORM
On-demand design powers an integrated content & commerce experience platform
By liberating objects from the constraints of simple classifications, we deploy human centered atomic design framework that enables us to scale up unique experiences on the fly.
Atoms
Content agnostic product, education, and entertainment oriented object design.
Molecules
Groups of orthogonal content intelligently paired based on situational relevance.
Organisms
Complete units of functional capabilities across utility, content, and commerce.
No.7 — RECIPE LOCALIZATION
Systems Designers —
Ogle the Interface
LifeOS can be context aware
No.7A — FIRST PRINCIPLES
Life OS is location relevant
No.7B — FIRST PRINCIPLES
Life OS is value based
No.7C — FIRST PRINCIPLES
Synopsis —
As a world-class digital brand and experience studio, Stay.Gold was honored to partner with the iconic Martha Stewart to elevate her digital footprint. Our objective was to forge a new path in e-commerce by melding storytelling and commerce in a harmonious blend that offered a deeper context to the products being sold.
With insights gleaned from thorough market research and consumer understanding, we devised a brand strategy that aligned with Martha's distinct value proposition and struck a chord with her target audience. This strategic foundation guided the creation of a user-friendly e-commerce experience that seamlessly integrated content and commerce.
We crafted a visually stunning website that embodied the brand's positioning, and developed a product design that elevated the storytelling aspect of the products. Complementing this was a robust content strategy that supported the e-commerce journey and included engaging blog posts, recipes, and DIY videos, all aligned with the Martha Stewart brand.
The result of this collaboration was a resounding success. The revitalized e-commerce experience has strengthened the connection between the brand and its audience, leading to a surge in website traffic, sales, and customer loyalty. The infusion of storytelling has made the shopping experience immersive and engaging, driving conversions and elevating the brand's digital presence.
Stay.Gold's expertise in branding, design, and digital marketing was on full display in this revolutionary e-commerce project with Martha Stewart. This partnership stands as a testament to our ability to drive tangible business growth.
…
Date:
2021
Partner:
Marquee
Role:
Design Agency
Duration:
7 months
Delivery:
Design Platform