At Stay.Gold, our expertise as a world-class digital brand and experience studio was put to the test when Pepsi approached us with an ambitious project. The challenge was to create a next-gen technology solution that would seamlessly integrate virtual reality and in-person concerts from popular musical artists, creating a holistic brand experience for Pepsi's summer concert series.

Our team conducted extensive research and development to fully understand the technical requirements and possibilities of the project. In partnership with Pepsi, we also honed in on their brand objectives and goals for the concert series, allowing us to craft a product and design strategy that aligned with their unique value proposition and effectively addressed their brand challenge.

The result was a user-friendly mobile application that could scan QR codes on Pepsi bottles, offering unique functionality and style for VR concert avatars, as well as practical features such as scanning tickets in real life. Though the project was never brought to fruition, the application interface is a testament to our ability as a product and design agency to quickly develop futuristic solutions that solve real-world brand challenges.

Through our approach and expertise in product design, research and development, and brand strategy, we helped Pepsi envision the boundless potential of their concert series and how technology could elevate their brand to new heights.