Case Study — PLATFORM

As a world-class digital brand and experience studio, Stay.Gold was privileged to spearhead Pepsi's journey to shape the future of the employee experience, with a vision to establish the company as a preferred place of work for the next generation. To accomplish this, we designed Savvy, a groundbreaking internal CRM solution that aimed to harmonize and optimize the day-to-day operations and activities of Pepsi employees through a single digital platform.

We initiated the transformation with a comprehensive research approach, delving into the needs and pain points of Pepsi's employees, to gain valuable insights. Our findings informed a brand and product strategy that aligned with Pepsi's distinct value proposition and spoke directly to the employees' desires.

With the strategy serving as our foundation, we masterfully crafted Savvy, a user-friendly mobile application, that aimed to simplify and streamline the day-to-day operations and activities of Pepsi's employees. The intuitive design of the app provided employees with all the necessary tools to perform their tasks efficiently and effectively.

In addition, we created a comprehensive communication plan that supported the mobile application, producing educational and engaging videos, tutorials, and guides, aligned with Pepsi's employer brand. We also optimized the application for easy access and use, to ensure seamless adoption and usage.

To create excitement and educate employees on the benefits of Savvy, we planned and executed a successful launch event. The event aimed to foster a sense of community and inspire employees to embrace the new digital work solution. We distributed brand-specific merchandise, such as iPhone cases and t-shirts, to generate a buzz around the application.

The outcome of our efforts has been substantial. Savvy has transformed the way Pepsi's employees perform their daily operations, resulting in improved efficiency and productivity. The enhanced employer branding has strengthened the connection between the company and its employees, advancing Pepsi's goal of becoming an ideal place of work for the next century. The launch event successfully educated and motivated employees to adopt and utilize the new digital work solution, resulting in widespread usage and positive impact.