For those who Wander

Case Study — CANNABIS

No.1 — PACKAGING DESIGN

Enjoy the Ride

Cannabis culture is rooted in a spirit of breaking the norm. Slopeside acts as a steward for indulgence and embraces the spirit of adventure.

No.2 — Brand Strategy

Service from 14,000 ft —

STAY.GOLD DELIVERS

No.3 — PRODUCT MERCHANDISING

Human-centered product insights

Stay.Gold leverages bespoke research from real customers to develop actionable insights that translate into market success. For Slopeside, this meant providing an experience that helped to champion a convenient celebration.

No.4 — MARKET RESEARCH

No.5 — BRANDED GOODS

No.6 — PRODUCT PACKAGING

Slopeside empowers the autonomous and adventurous spirit by encouraging people to take a break from their every day.

No.7 — BRAND POSITIONING

No.8 — BRAND STRATEGY

Where you’re most alive

Let’s celebrate the feeling getting first chair watching the sun rise beyond beyond the mountain views. Slopeside embraces a relaxed 90s back-country mountain culture, encouraging individuals to get out and enjoy the ride.

Synopsis —

Stay.Gold was tasked with elevating the brand identity and strategy of Slopeside, a cannabis pre-roll product targeted at outdoor enthusiasts. Through meticulous market research and a deep understanding of our target audience, we crafted a brand strategy that aligned with Slopeside's unique value proposition and spoke directly to our audience.

We brought the brand to life through visually stunning packaging, retail merchandising, website, and social media designs that reflected the brand's connection to the great outdoors. The packaging, website, and social media were all designed with a clear focus on the recreational and outdoor theme, making it easy for customers to connect with the brand.

Our launch plan was comprehensive, encompassing targeted advertising and influencer partnerships to raise brand awareness and drive sales. By leveraging our expertise in branding, design, and marketing, we were able to effectively reach and engage with our target audience, resulting in Slopeside's swift rise as a preferred choice among recreational cannabis users.This project is a testament to Stay.Gold's ability to drive tangible business growth for clients through our mastery of branding and marketing strategies. Slopeside's successful launch is a prime example of the impactful work we can achieve through a collaborative partnership with our clients.

Date:

2022

Role:

Agency of Record

Duration:

3 months

Delivery:

Brand Platform

No.9 — BRAND GUIDELINES

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