The future of Storytelling
Case Study — PLATFORM
Brand Name
Brand Strategy
Identity Design
Art Direction
Product Design
Services to help facilitate growth —
STAY.GOLD DELIVERS
Stxtch is a storytelling app that takes people on a journey of discovery, resulting in a deep connection with their community.
No.1 — PRODUCT POSITIONING
Before we could design anything, we needed a name.
No.2 — NAMING ALTS
The Stxtch Logomark
Utilizes the concept of building blocks, or pixels, being sown together. Stxtch provides the opportunity to contribute to someone else’s story - to stitch stories together. Using a humanist sans serif, the logomark is friendly and approachable in nature.
No.2 — IDENTITY DESIGN
No.3 — BRAND ACTIVATIONS
No.4 — MARKETING DESIGN
No.5 — PRODUCT DESIGN
No.6 — CONTENT STRATEGY
No.7 — MOBILE DESIGN
Synopsis —
Stay.Gold was entrusted with a transformative mission: to unleash the power of purpose through innovative storytelling. Our client aimed to create a platform that would allow individuals to share their stories and find their calling. We rose to the challenge, creating Stxtch – a platform that empowers groups of like-minded individuals to craft and circulate their own videos.
We commenced our collaboration by conducting extensive research to gain a deep understanding of the target audience. From these insights, we devised a brand strategy that aligned with the client's value proposition and spoke to the target audience. Next, we set out to design the product, with a focus on simplicity and ease of use. We crafted an intuitive interface that made it effortless for groups to create and distribute their videos, as well as an illustration library, brand merchandise, and marketing materials.To support the launch of Stxtch, we also developed comprehensive brand guidelines that defined the brand and experience. This included guidelines for the illustration library, brand merchandise, and marketing materials.
The outcome was remarkable. Stxtch quickly gained a following, and its unique storytelling methodologies have empowered countless individuals to discover and share their purpose. The brand, product design, illustration library, brand merchandise, and marketing materials have all been key drivers of the platform's success.This collaboration is a testament to Stay.Gold's world-class capabilities in branding, design, and product development. We are proud to have brought the client's vision to life and helped drive tangible business growth through effective branding and product development.
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Date:
2021
Role:
Agency of Record
Duration:
6 months
Delivery:
Brand Platform
Product Platform
